Phone No : +91-9953297683/9211656329

Young India Martial Arts Academy (YIMA)

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords, and not a "marketing service." The reviewing attorney basically bought his incoherent argument that while "SEO" can't be trademarked when it refers to a generic process of manipulated keywords, it can be a service mark for providing "marketing services...in the field of computers.

Relationship with Search Engines

By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimisation and related topics.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.

Our Courses

Latest News

YIMA organising a free self defence traning camp
date : 7th may 2017. sunday (timing 6:00am-8:00am)
at huda bada park near e.s.c.i hospital.
limitid seats are available (150 only) , so please hurry-up & confirm your seat.
particiapation age group would be 14+ (guardians can also participation in this camp) .
Note : please carry your water bottels.